A SURVEY of 1000 Australians found more than three-quarters of those questioned about attitudes to drinking said there was not enough public education about the dangers of alcohol, despite the Rudd Government's promise of a multimillion-dollar binge-drinking strategy.
Figures from Nielsen Media Research show that alcoholic beverage companies spent $122million on media advertising in the 12months to November 30, up 11.9percent on the year before.
The survey was undertaken by Galaxy Research for the April issue of the Federal Government-funded publication Of Substance.
Australian National Council on Drugs executive officer Gino Vumbaca said,"Government campaigns can be quite effective but the money always runs out, but the alcohol companies' ads continue,"
All alcohol in Australia is subject to GST and a mix of excise or customs duty or the Wine Equalisation Tax is charged on beer, spirits and wine.
Alcohol is second only to tobacco as a preventable cause of drug-related mortality and hospitalisation in Australia. In 1998-99, the annual cost of alcohol-related social problems was estimated to be $7.6billion.
Stephen Riden, spokesman for the Distilled Spirits Industry Council of Australia, said the cost is partly offset by Government revenue from taxes which it estimates to be $5.9billion this financial year.
Solution: Make alcoholic beverage companies spend millions on media, advertising - Warning-Dangers-of-Alcohol!!!
Related:
Labels, not taxes the solution to drunks: lobby group
Message on a bottle for binge drinkers
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